Gray Hair Consultants 
The use of generative AI tools in Corporate Communications 

Generative AI tools provide not only time-saving benefits but also the ability to scale and personalize communication efforts, leading to more effective and engaging Corporate Communication. However, it's essential to use these tools responsibly, ensuring that the generated content and its use aligns with the valid legislation, company's brand, values, and ethical guidelines. Our expertise in field of generative AI tools used in Corporate Communications can be helpful for:

  • Content Generation: Generative AI can create content, such as press releases, blog posts, images and social media updates, to save time and effort for communication professionals. This is particularly helpful for producing consistent and high-quality content.

  • Creating Presentations: Artificial intelligence can be utilised to produce text and graphics for reports and presentations, elevating the quality of visual communication.

  • Analysing Employee data: By utilizing AI to analyse employee data, you can gain a more comprehensive understanding of their needs, preferences, and opinions. This, in turn, can result in improved internal communication and heightened employee satisfaction.

  • Translation: Generative AI can quickly and accurately translate content into multiple languages, which is essential for global companies communicating with international audiences. It ensures that messages are accurately conveyed in different regions.

Examples of experience with generative AI tools in Corporate Communications
  • Preparation of texts for ESG reports using tools based on NLP (Natural Language Processing) technology, which can extract the necessary information from other existing corporate publications such as annual or sustainability reports.

  • Creation of corporate photo - pools without the need for photo-shooting. Using generative AI tools to create so-called photographic and hyper-realistic quality visuals for the needs of different companies. Used for both digital and printed communications. 

  • Use of AI tools for fast and high quality translations of different types of messages, both for internal and external purposes of the organisation. Appropriately selected AI tools have also made it possible to adapt the style of the translations to the typology of the target audience - e.g. for the general public, for business communication needs, as well as for academia.